A useful claim ledger records what a reasonable reader could understand, the evidence required and found, counterevidence, a bounded status, corrected language, ownership, and an expiration date.
Extract claims in their publication context
Review the headline, body copy, charts, screenshots, footnotes, captions, and visual sequence together. A sentence can make an express claim, while its placement beside a number or customer logo can create an implied claim. Record the exact text, intended audience, publication surface, product configuration, geography, and the reasonable reading the team expects a buyer to take from it.
Classify the claim before searching for evidence. Capability, performance, economic, customer, comparative, security, and market claims require different proof. Subjective descriptions should remain distinguishable from verifiable facts. The FTC notes that material claims often concern performance, features, safety, price, or effectiveness, and that both express and implied claims require support.
Create a status that preserves uncertainty
Supported means the approved evidence matches the claim's scope, time, configuration, and audience. Overstated means evidence supports a narrower formulation. Contradicted means credible evidence conflicts. Unresolved means the necessary source, permission, or test is absent. Record the evidence requirement before assigning status so the standard does not move to accommodate the available material.
Attach the best supporting source and the strongest relevant counterevidence. Identify whether each item is product data, a reproducible test, a customer statement with permission, a contract, provider documentation, or another source type. A source title alone is insufficient; record the passage, calculation, observation date, version, and limitation that connect it to the claim.
Write the publishable decision
For supported claims, retain the language and add any necessary caveat or disclosure. For overstated claims, write a narrower replacement that fits the evidence. Contradicted claims should be removed or rewritten around what remains true. Unresolved claims need a named evidence action, owner, and deadline or should stay out of the publication queue.
Give each accepted claim an owner and expiration date tied to its source. Reality Contact, LLC prepares the ledger and replacement language for ordinary B2B product marketing. The buyer and its counsel decide the governing legal standard, customer permissions, regulated treatment, and publication. The service does not clear advertising or certify compliance.
Where the service stops
Reality Contact, LLC performs factual source reconciliation and document preparation for ordinary B2B product marketing, but the buyer and its counsel own legal standards, regulated claims, customer permissions, publication, and final approval. The buyer reviews the evidence and corrected language with accountable product and legal owners, approves the claim book, and publishes only the version it has authorized. This is factual research and document preparation for ordinary B2B product material, and it does not replace legal, regulatory, scientific, financial, security, or professional advice. The buyer and its counsel control evidence standards, customer permissions, regulated treatment, approval, publication, and every external claim.
Sources: FTC advertising questions and substantiation guidance.