A reproducible claim calculation exposes every input, unit, formula, exclusion, source period, baseline, uncertainty, and output, then limits the published statement to those recorded conditions.
Define the quantity and comparison
Write the exact quantity the claim describes, its unit, population, period, product configuration, and comparison baseline. A percentage reduction can refer to elapsed time, human time, error count, infrastructure cost, or another measure. The calculation record should remove that ambiguity before data is selected. Name whether the result is a mean, median, total, rate, ratio, or modeled estimate.
List every input with its source, observed date, unit, transformation, and inclusion rule. Keep raw observations separate from normalized values. If missing records are excluded, explain why and show how many. If a baseline comes from a buyer estimate rather than measured data, label it accordingly. A spreadsheet cell without provenance is not a durable source.
Preserve the method and uncertainty
Store the formula in an inspectable calculation file and include unit checks, intermediate values, rounding, and a test case with known output. Recompute from a clean copy. When scripts are used, record the version, environment, input hash, and command. Another reviewer should be able to produce the same result from the retained evidence.
Measurement and sampling add uncertainty even when arithmetic is correct. NIST Technical Note 1297 provides guidance for evaluating and expressing measurement uncertainty. A B2B marketing calculation may use simpler methods, but it should still disclose variability, sample limitations, estimated inputs, and sensitivity to reasonable alternate assumptions when those factors can change the conclusion.
Translate only the supported result
Tie the final number to a sentence that preserves the population, comparison, and conditions. A result from twelve observed workflows during one month should say so. If a range remains more faithful than a point estimate, use the range. If the calculation shows association rather than causation, avoid language that assigns the change to the product alone.
Reality Contact, LLC can reproduce ordinary product and economic calculations supplied within the engagement. The buyer owns the underlying data, definitions, customer permissions, accounting treatment, and publication. Financial forecasts, investor materials, scientific studies, and regulated claims fall outside this offer and require appropriate specialists.
Where the service stops
Reality Contact, LLC performs factual source reconciliation and document preparation for ordinary B2B product marketing, but the buyer and its counsel own legal standards, regulated claims, customer permissions, publication, and final approval. The buyer reviews the evidence and corrected language with accountable product and legal owners, approves the claim book, and publishes only the version it has authorized. This is factual research and document preparation for ordinary B2B product material, and it does not replace legal, regulatory, scientific, financial, security, or professional advice. The buyer and its counsel control evidence standards, customer permissions, regulated treatment, approval, publication, and every external claim.
Sources: NIST Technical Note 1297 on measurement uncertainty.